10 Tips to increase your website traffic
Simple strategies you can implement in your online marketing this year and see growth.
You’ve built a great website to showcase your products and now you need to get the word out online… But where do you begin?
When it comes to generating traffic to your website, you can’t (and shouldn’t) rely on search engines alone. Growth requires you stepping out of your comfort zone and trying new things, creating activity and connecting with others.
Today I’m going to show you ten ways to win more traffic to your website, so that you can connect with customers and create more sales.
Remember; there’s no overnight success when it comes to building your business online. The secret to getting ahead is to get started today!
1 - Write more list posts
The results are in and list-style blog posts are as popular as ever. It’s no wonder Buzzfeed has so many of them. A study by BuzzSumo found that List Posts dominated as the most referred content type of all categories. What does a list post look like? This blog post you’re reading is one!
2 - Optimise your Google Business profile
Your local SEO is incomplete without claiming and verifying your Google business profile. Every extra layer of detail, reviews and images added increase your chances of showing on map and google search. Here are some quick tips to improve your profile and get more exposure:
(1) Make sure all the contact fields are complete and match your website,
(2) Ensure your category is relevant and add two or three sub-categories,
(3) Get as many 5 stars customer reviews as possible,
(4) Upload your brand logo and images,
(5) Utilise the new Google posts feature to share updates.
3 - Create viral giveaways with KingSumo
Social media giveaways are a great strategy to quickly gain awareness and email leads. A simple giveaway contest is easy to set up and very inexpensive. A well selected gift voucher or book giveaway usually does the trick. KingSumo allows free contest giveaways and has inbuilt social media sharing features that incentivise people to share with friends to earn more entries.
4 - Build Backlinks
A backlink is a link back to your website from another source. They play an important role in driving traffic back to your site and build trust between you and Google, because your website authority ranking increases. The best way to build backlinks is to write content for (or be featured in) media outlets and other websites in your industry. PS — Never fall for a service that will sell you backlinks (Google will penalise you).
IMG source: SiteChecker.pro
5 - Reply to Q&A websites
Have you ever typed in a question on Google and your answer showed up on Quora or Stack Exchange? Q&A Websites and forums are traffic machines. In fact, Quora is in the top 200 most popular websites in the world. Identify key topics and questions in your industry, then make an effort to answer them concisely. Don’t forget to include a link to your website where appropriate.
6 - Get interviewed on podcasts
Podcasts are exploding in popularity in Australia and the US. Hosting your own podcast or being featured in someone else’s can be a great source of web traffic. The backlink also improves your website credibility. Do an analysis of all the relevant podcasts in your industry and reach out to the show to request a feature interview or contribution to an episode.
7 - Publish blog articles on Linkedin
Linkedin in is a good place to syndicate your content. Whether it’s a new post, or reviving an old blog… Publishing articles on Linkedin is a free and easy way to drive traffic. Keep your word count around 400-900 words, use a clear headline and relevant hashtags.
8 - Utilise Instagram Stories
The Instagram algorithm is getting tougher to beat by each passing year. A great way to keep followers engaged is to post regular stories. You can use stories to create a more personal, deeper engagement with your followers and call them to action (like clicking a link in your bio). Stories are an effective way to speak directly with your audience and get into the header of their instagram home screen. If someone watches your story regularly, you’ll keep appearing in their feed again and again.
IMG Source: Buffer Blog.
9 - Retarget with Facebook Ads
Facebook advertising is getting expensive, but retargeting is a great loophole to take existing traffic and bring them back to your website to educate further or remind them to purchase. To set up retargeting ad you’ll need to create a Facebook Pixel on your website. You can then create an audience for anyone who’s visited your website in the last 30 days (or more). This allows you to run an ‘retargeting ad’ to only that specific audience.
IMG source: Advertizing-AZ.
10 - Transcribe your videos and repurpose them across multiple channels
About 8 billion videos are viewed everyday on Facebook. Most of these video views occur on mobile, and one study found 85% are watched without sound. This suggests three things you should consider when shooting a video:
(1) Place your subjects in the middle of the frame so that your video can be cropped to square (1:1 ratio) for mobile consumption.
(2) Transcribe your videos using an inexpensive service like Rev.com
(3) Upload your square video to Facebook with captions, but also upload widescreen to Youtube, then go even further… Copy the transcription into a blog post with the embedded Youtube video. This repurposes your video and gives you a backlink with Youtube and plenty of keywords in the transcript for rich website SEO.
Bonus Tip 1: Steal your competitors traffic.
A tool like Similarweb will allow you to see the exact phrases that send your competitors traffic. Not only that, but you can see WHERE they got the traffic from. You’re essentially peering into your competitors analytics and online strategy! Gold.
Up next:
How to create a one-liner (elevator pitch) for your business.
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