A new book by Lachlan Nicolson

Book cover titled 'Start and Succeed' by Lachlan Nicolson, with quotes praising the book from Steve Hui and PJ Fernandes, featuring a graphic of a paper airplane on a white background.

Get your business off the ground and gear it for success

A 6-step plan to start a business from scratch.

NOW IN PAPERBACK

NOW IN PAPERBACK

Dreaming of starting a business but don’t know where to begin?

From marketing to managing cash flow—starting a business can feel like a guessing game. What’s missing is a clear plan to take action...

Get a step-by-step plan to start and succeed in business

In Start And Succeed, small business coach Lachlan Nicolson gives aspiring entrepreneurs a simple plan to get their business off the ground and gear it for success.

book chapters

In this 6-step plan, you’ll learn how to:

Set a clear mission for your business

Yellow check mark on black background

Develop a valuable product offering

Yellow check mark icon on a black background

Find and talk to your ideal customers

Yellow checkmark on a black background.

Streamline your sales efforts

Yellow checkmark on black background.

Manage cash flow simply

A yellow check mark on a black background.

Build a winning team to grow

Yellow checkmark symbol on black background.

& more!

lachlan nicolson author

Meet the Author

LACHLAN NICOLSON is the director of Leader Guide and Waymaker Finance. He’s on a mission to simplify small business and personal finances for Australians. Lachlan lives in Brisbane with his wife Larita.

As mentioned in the book: Connect with Lachlan to stay encouraged on your journey.

Take action with included Workbook and Toolkit

Start And Succeed includes an ever-growing list of bonus tools and resources to help you implement what you learn and get results.

Praise for the book

"If you're looking for a simple plan to start a small business and succeed, you have found it."
- Steve Hui, iFLYflat

"Lachlan has a heart of gold for small business owners!"
- Jordan Wisnewski, WCoffee Co

"Lachlan knows what small business owners need to focus on today to succeed"
- Archie Franz, RightTrac

"I’ve had so many ‘A-ha’ moments and my business is already showing results!"
- Tegan Ryatt, YellowDuck Creative

“I wish I had this book 30 years ago when I started my first business — it would of saved me a lot of headaches!”
- PJ Fernandes, Upwards Coaching

"Avoid this book at your own peril"
- Tony Everett, MPB Coaching 

Submit your review to get featured:

FAQs